Creature comforts

My thoughts on creature comforts and other infomation on the series, film and advertisements

I think, personally, that creature comforts campaign was a success because the animals seem like the general public and they ask them everyday questions and they get everyday answers. But it is also witty and different.

The creator of Aardman Animations film Creature Comforts has revealed Bristol Zoo and veteran TV zookeeper Johnny Morris inspired him. Nick Park said the way the former Animal Magic presenter did his "funny voices,” for the animals was the start of it." That probably unconsciously inspired me. It really put Bristol Zoo on the map," he said.
  Johnny Morris and a gorilla.
Nick Park was responsible for the short film. And Nick Park, Phil Rylance and Paul Cardwell made the advertisements.It was produced as part of a series called Lip Synch for Channel 4 and The creative team of advertising agency GGK comissioned the advertisement itself.
  Pictures of Nick Park and Phil Rylance.
Unfortunately I cannot remember any of the names, because it was such along time ago that I watched it, but I do remember a spider in one of the episodes but that’s all I can recall.

These are the main reasons why these advertisements were such a success

• Juxtaposition of real-life dialogue and animated creatures.
• The characters' dialogue was obtained by taking tape recordings of everyday people talking about the comfort and benefits of the electrical appliances in their homes and then using extracts of these – complete with pauses, false starts, repetitions, hesitations and unscripted use of language
• Many commentators believe that there was a fundamental shift in television advertising from the unbridled consumerism and egoism of the 1980s to what is sometimes termed a more "caring" approach in the 1990s. The Creature Comforts advertisements are cited as an early example of this phenomenon.
• It was based on a already award winning film.
• "The power of a campaign which can make consumers feel warm towards a utility can’t be underestimated".
• Regional dialogue and the fact that they used the publics voices and that made the electrical company seem safe, reliable, regional and made it seem that they did care about their opinions and didn't just want their money.

Although it was not the first ever animated advertisement, this one worked particularly well due to the reasons stated above but the others worked well such as; Toucan sam and the Trix rabbit.
  Toucan sam and the Trix rabbit.